Digital Marketing Manager - Australian company- Budget up to $1371

Digital Marketing Manager - Australian company

(A) MUST HAVE extensive experience in digital marketing work for service-based companies (not product based)

(B) MUST BE ABLE to show a portfolio of previous marketing work (such as website, facebook page, ad copies, seo ranking)

*** MUST HAVE excellent written English and language skills, as well as being able to produce creative content

*** MUST BE proactive, highly reliable, accountable, and have excellent project management skills,

➡️➡️SMM Projects

In your COVER LETTER, please elaborate on point (A) and (B) above, on how you meet these requirements
We won't be able to consider your application if you send through a generic Cover Letter. Thank you.

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Our Australia-based Property and Construction company is seeking a talented and experienced Digital Marketing Specialist to help GROW our company.

We're looking for a true team player with a creative mindset.

Your performance will be measured specifically by various marketing metrics. You need to be someone who is excited by the challenges, and is genuinely wanting to grow the business and make your mark.

You can learn more about our company at alphaq.com.au, and also on our various social media channels.

➡️➡️Facebook ads Projects
Your duties will cover the following.

Please read this list carefully as we will ask you to demonstrate experience in those areas in the subsequent recruitment steps.

- Oversee management of all digital channels (including updates, design, and user experience)

- Make sure that all Digital Marketing projects are meeting timelines and budgets

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda)

➡️➡️Social Media Marketing Projects

- Analyse, monitor, and continually improve our Search Engine Optimisation (SEO) & Google Search Engine Marketing (SEM). If SEO is not your specialisation, you must know enough about it to be able to recruit and manage specialist freelancers for approved proposals for SEO projects.

- Management of analytical tools such as Google Analytics and Webmaster Tools

- Set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns

- Writing marketing copy for core digital marketing assets, including social media, paid advertising, email marketing, and continuous improvements of the website content

- Producing and launching paid social and paid search campaigns that run on Facebook and LinkedIn. Again, if this is not your specialisation, you must know enough about it to be able to recruit and manage specialist freelancers for approved proposals for such projects.

Keywords of areas of expertise

* Facebook ads
* Content writing
* Email marketing campaigns
* SMS Marketing
* Keyword research
* Website and marketing campaign analytics
* Marketing reports

IMPORTANT: you must have substantial experience with service-based industry, as marketing for service based is very different to marketing for product-based.

You will be in charge 100% of the digital marketing strategies, executions and KPIs.

You will need to work independently, and be KPIs driven. You will report to the Business Manager on the progress of marketing projects and results, and you will have access to a general admin person who can help out with producing marketing materials.

This is a full-time work-from-home job, that requires a professional home office setting.
We are not interested in hiring freelancers, agencies, or temporary contractors.

We offer monthly bonus based on your KPIs and digital marketing metrics.
Please review our job ad carefully as all the details are relevant and important to this role.